Shehara is a versatile and committed professional with over 20 years hands on experience in media broadcast, online and print, public relations, corporate communications and advertising. She has been working with DDP group for over 5 years and has managed media requirements from around the world as a media relations officer. She was earlier working with Wijeya Newspapers Ltd, Colombo, Sri Lanka as an Editor where she revamped the English women’s weekly tabloid to an up market magazine keeping with the modern trends of the day, involved in all areas of the publication and advertising as well. Shehara leverages her extensive experience in Digital and Traditional Media Strategy, Planning and Buying. Her areas of specialty include Online Advertising, Brand Management, Integrated Marketing and Media Relationship Building.